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The Coca-Cola Company 2009 Third Quarter and Year-to-Date Results

October 20, 2009 by Allison Davis  
Filed under News

ATLANTA–(BUSINESS WIRE)–The Coca-Cola Company reports sound third quarter 2009 operating results with unit case volume increasing 2 percent, successfully cycling 5 percent growth in the prior year quarter. Internationally, we achieved broad-based unit case volume growth of 4 percent, cycling 7 percent growth in the prior year quarter. In the quarter, unit case volume growth increased strongly in key emerging markets with 37 percent growth in India, 15 percent growth in China and 3 percent grow

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The Coca-Cola Company 2009 Third Quarter and Year-to-Date Results

The Fantanas Are Back!

June 4, 2009 by Allison Davis  
Filed under Blog

 

fantanaThere were once four mythical females from a far away island who captivated the world and fundamentally changed the face of fun. But in 2006, the fun took a vacation. Feeling their futures lay elsewhere The Fantanas broke up. Now, after a three-year hiatus, when the world needs excitement and refreshment more than ever, Summer, Isabela and Melody, the new Fantanas, have arrived as the new ambassadors of fun. With a bold attitude, an even catchier jingle and innovative dance moves, The Fantanas are spreading flavor and refreshment across the country and asking fans to join them in their nationwide search for the fourth Fantana.

The Fantanas have always been fan favorites, especially among teens. We knew it was time to re-introduce them with a new attitude and authentic talents,” said Santiago Blanco, vice president, Flavors, Coca-Cola North America. “Bringing back The Fantanas in a digital and interactive context will not only represent the Fanta brand in a fresh new way but also strengthen The Fantanas as icons of pop culture.”

From now until June 30, 2009, The Fantanas will be accepting fan submissions as they search for a new member who embodies the exuberant spirit of Fanta and can express that spirit through singing, dancing and ingenuity. Fanta lovers who think they have what it takes to be a Fantana can visit www.Fanta.com to submit a one minute video in which they showcase the refreshing personality of the brand and highlight the carefree Fantana attitude. From July to September fan ratings and a selected panel of judges will help identify who will be the fourth Fantana. The contest rules are available online.

Fanta fans will play an integral part in the selection process of the newest Fantana. Once the submission phase has concluded, fans and contestants will be encouraged to have their friends and family rate their favorite video at www.Fanta.com. In addition to fan ratings, a qualified panel of judges will help select the top 10 semi-finalists and three finalists will be selected to be flown to a select U.S. city to participate in a casting call. The grand prize winner will receive a $5,000 cash prize and the opportunity to sign an agreement to become the fourth Fantana which includes appearing in Fanta’s advertising and marketing campaign. Additionally, the second and third place winners will be awarded cash prizes, and a gift card will be given to all entrants who meet submission guidelines.

As brand icons for the sparkling beverage, The Fantanas are natural stars with unparalleled zest and vibrancy for life. Summer is the natural leader of The Fantanas as the fit, outdoors fanatic who represents the 100 percent natural flavor of Fanta Orange. The fashionable and radiant Isabela is the Fantana fashionista. Always dressed to impress, Isabela brightens any situation with her bold style and glowing personality as she depicts Fanta Strawberry. With a pop-star smile and rock-star style, Melody shines as bright as any spotlight. Representing Fanta Grape, Melody is edgy with a confident cool that energizes people wherever she goes. With a bold and unique personality, the fourth Fantana will represent Fanta Pineapple, the wild and spunky free-spirit of the group.

“The new Fantanas possess the perfect blend of style, charisma and fun needed to represent Fanta. We’re looking for someone who will complement the group’s dynamic chemistry and embody the brand in a fresh new way,” said Blanco.

To showcase their multiple talents, The Fantanas created a signature dance and updated jingle which each of them recorded in their own style. Fans can view the signature dance, listen to the three personalized versions of the jingle and download them as ringtones at www.Fanta.com. In April 2009, Fanta launched 100 percent naturally flavored Fanta Orange along with a bold new look for the entire Fanta line. The reemergence of The Fantanas is part of Fanta’s fully integrated marketing campaign, which includes both traditional and non-traditional media, including television, radio and cinema advertising, digital, out-of-home, point-of-sale, and targeted sampling activities.

Greening of the Nation’s Capital

April 30, 2009 by Allison Davis  
Filed under Blog

cocacolaCoca-Cola is going green in Washington, D.C. in some pretty innovative ways. These efforts include climate-friendly beverage coolers, hybrid electric delivery trucks and trailers, and a recycling program for the National Mall and Memorial Parks.

“With more than six million visitors each year, there is no better place to launch a comprehensive greening effort than here in the nation’s capital where people from all walks of life celebrate our country’s rich history and enjoy our beverages,” said Sandy Douglas, president, Coca-Cola North America. “We are exploring new ways to protect the environment, and Washington, D.C., is a visible demonstration of the innovation that Coca-Cola is implementing around the country.”

“From hybrid delivery trucks to climate-friendly coolers to support for recycling at our National Parks, we are showcasing our innovative approach to going to market in an environmentally responsible way,” said Steve Cahillane, president, Coca-Cola Enterprises North America. “Our work in Washington, D.C. and across the United States demonstrates our commitment to supporting sustainable communities.”

New Climate Friendly Coolers

The House of Representatives will be among the first locations in the country to test new climate-friendly, HFC-free, energy-efficient Coca-Cola coolers. Four beverage coolers will be installed at the House of Representatives in the coming weeks, and up to 1,800 Coca-Cola coolers and vending machines will be deployed throughout the U.S. and Canada later this year. These include 1,400 climate-friendly coolers and vending machines that will be deployed at the venues during the Vancouver 2010 Olympic Winter Games.

The new climate-friendly Coca-Cola coolers use carbon dioxide (CO2), a natural refrigerant gas and HFC-Free insulation, eliminating 99 percent of the direct green house gas (GHG) emissions. The coolers include an intelligent energy management system (EMS-55) that cuts energy use by an average of 26 percent. CO2-based cooling technology ensures a natural, climate-friendly alternative to HFCs and reduces energy use. CO2 has 1,400 times less global warming impact than R-134a, the most typical HFC refrigerant gas, and will reduce indirect green house gas emissions by more than three tons over the lifetime of the machine.

Hybrid Electric Delivery Trucks

Coca-Cola Enterprises, the world’s largest bottler of Coca-Cola products, has deployed 20 hybrid electric delivery trucks and tractor trailers throughout the Washington D.C. area in the last year. CCE’s hybrid electric trucks use about 30 percent less fuel and produce about 30 percent fewer emissions than standard trucks, and use technology to drastically reduce emissions when they’re idling or in traffic.

CCE will deploy 327 hybrid delivery vehicles throughout the United States and Canada by later this year, the largest heavy-duty hybrid electric delivery fleet in North America. The fleet will include more than 150 hybrid electric tractor trailers, the largest hybrid vehicles in North America, and more than 170 hybrid electric 12-bay delivery trucks.

Support for National Parks

Building on more than 75 years of support for America’s National Parks, Coca-Cola, the National Park Service (NPS), the National Park Foundation (NPF), and the Trust for the National Mall (TNM) today launched a partnership to create a recycling program for the National Mall and Memorial Parks. Coca-Cola Recycling will work with NPS and TNM to conduct a comprehensive evaluation of the waste stream at the National Mall and develop a sustainable recycling program. The program will be designed to suit the needs of special events and include recycling education for visitors to the parks.

“As one of our valued ’Proud Partners’, Coca-Cola is stepping up to help us preserve, enhance and ensure the sustainability of our country’s beautiful National Parks and recreation areas for generations to come,” said Peggy O’Dell, Region Director, National Capital Region, National Parks Service. “Through Coca-Cola’s support for the new recycling program, we hope to achieve the Interior Department’s goal of diverting 50 percent of solid waste from landfills through recycling by 2010.”

Coca-Cola also announced the year two, $600,000 expansion of the National Parks’ Active Trails program which targets an additional nine parks during 2009. In 2008, Coca-Cola committed $1.2 million in funding to promote and preserve National Parks trails for active recreation, community volunteerism and environmental education. Through this program more than 100 miles of trails in seven parks have been restored or enhanced and used to engage urban youth and local communities in active recreation at the National Parks.